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FINDING BRAND RELATIONSHIPS
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Package solutions are research products that will allow you to track and adjust marketing and product decisions at all stages of their design

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WHO IS ON FOCUS TODAY?

Conducting exploratory qualitative research Development of communication concepts Development of advertising layout

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FROM ZERO TO HERO

Segmentation of the audience into psychotypes using the Easy communication method Adaptation of existing or development of alternative communications/layouts

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CASES

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01/05
Galvus

The market leader made a bet on doctors

Find out how we consolidated and strengthened our market leadership position for Galvus medication by shifting communication from patient benefits to physician benefits.

Read time: 5 min Read →
Cosentyx

Communication Success Code

We identified risks and points of brand growth against the background of increased competitive activity, and developed communication focused on doctors

Read time: 5 min Read →
Hotrock

Instinct-based packaging design

We found an idea for positioning a new brand and packaging design for thermal insulation materials in a highly competitive and investment-intensive environment.

Read time: 5 min Read →
Hammock

Chips=Hangout? Women think differently

We have developed a packaging design for premium chips made from Armenian lavash bread, to "distinguish" the brand from competitors in the category of potato chips

Read time: 5 min Read →
Rayday

Become a leader based on emotions

We have developed an emotionally appealing premium spray paint brand. In six months from the sales start, we managed to reach the volume of 125 000 units

Read time: 5 min Read →
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01/05
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TECHNOLOGY

Unique technologies

We use exclusive developments that allow us to gain a deeper understanding of the motives and formation of consumer opinions.

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faq

Frequently Asked Questions

How can I properly manage my marketing budget and understand which communication channels are best to use, where I can hook my consumer before competitors?

Consumer path – a study that allows you to determine the decision-making scheme of the consumer from the moment of purchase need awareness of a product (service) and post-sales service – together with the consumer we will understand how the decision was made at each stage of the customer's journey, how he coped with the difficulties encountered during his journey, what emotions he experienced More

How do I understand who my customer is, who I need to focus my efforts on first, and what needs my product can cover the best when working with them?

Segmentation – is a study that allows you to identify consumer segments – target audiences that differ from each other in terms of expected product benefits, behavior and expectations More

How can I develop consumer communication that engages the audience, attracts them to buy my product, and make them to stand out from the competitors?

The search for communication insights using the Celebration creative search technology allows you to find non-trivial / non-template solutions through special techniques that allow you to encourage the audience to reflect, and at the same time not afraid to seem stupid in the eyes of the researcher More

How do I properly test creative concepts?

Clients often ask you to develop something creative, however, when testing any creative ideas, as a rule, lose out to less creative, but more familiar ones. Practice shows that creative ideas are often discarded not because they are bad, but because they are new, and any new thing is subconsciously riskier. We've learned how to work with it More

Do you conduct audience psychotyping research?

Yes, we have developed toolkit for audience psychotyping. There are many techniques on the market, but they are quite complex in terms of their use – they require a lot of skills and experience. That is why they are not widely used on the client side. We have developed a simple and convenient tool for audience psychotyping More

How can I reduce operating costs in my store?

The video analytics system allows you to analyze peak hours/store loading by day and hour for more efficient planning of staff workload.

How can I make sure that customers are satisfied with the service and return?

The constant presence of an employee at workplace and their appearance are important factors that affect the quality of service. The system allows real-time detection of the personnel presence at their workplaces or their absence. The system also allows you to detect the presence/absence of employees' uniform (and the presence of medical masks).
ABOUT US Trench logo

We are a flexible team of specialists with cross-disciplinary education: sociologists, psychologists, marketers, ethnographers, journalists, economists, historians, mathematicians, web developers, designers… We are different...

But together we are researches – seeking, inquisitive, meticulous, insightful... Not investigators, no… Rather archaeologists, carefully selecting a delicate tool for careful extraction of the most valuable bits of the big UNDERSTANDING puzzle.

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CONTACTS

shabunts@the-trench.ru

+7 903 107-18-15
HOW TO FIND US

4/2 Prechistenka Str., Moscow

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