Creative concept
The doctor, the medicine, and the patient are partners in the fight against the disease. The doctor's
confidence in the medicine helps to return the patient to a normal life.
IDEA
To reflect the values of doctors
We decided not to show happy patients, but to tell how Galvus helps doctors to cope with their work.
We identified the psychotypes of doctors in order to connect the key elements of the layout with the
peculiarities of their perception
Character Library
The illustrated character helps the doctor communicating the rules that significantly improve the quality
of life in a format that is convenient for patients.
