Celebration
Allows you to find insights for the development of the brand, product and communications and get the richest collection of visual and verbal consumer images. The uniqueness of this technology is in finding possible points of growth not only in line with the current perception of the category, but also beyond it, in the possibility of getting out of the dogmas and rules, imposed by categorical communications and stereotypes.
Application area
- Search for brand positioning territories
- Current brand positioning correction
- Search for insights and non-trivial ideas for developing communications
- Identifying barriers to brand growth
- Search for ideas to attract new consumer groups
- Search for new sources of business growth
Research Selection
Hypebox
Generation of breakthrough newsbreaks for embedding the brand in the information space. Initial ideas are formulated during a creative work session, and the subsequent shortlist is selected by a journalistic expert panel. As a result, the customer receives guaranteed working ideas that correspond to the tasks of the brand and the format of the target media.
Application area
- Ideas and creativity for launching a PR campaign
- Building a defensive brand position during information wars
- Building a personal brand
Research Selection
Trench AR
Testing design and shape concepts using the latest augmented reality technologies that allow you to reproduce the most realistic image of packaging during online testing.
Application area
- Testing packaging design concepts
- Testing a new packaging shape
Research Selection
Trench VR
Studying consumer practices using virtual reality technologies that allow to reproduce any retail format and test all elements of the marketing mix in conditions as close to reality as possible, but in online research format.
Application area
- Layout testing
- Price testing
- Packaging testing
Research Selection
Brand Health Tracking
A classic research of brand health (BHT) and brand equity (Brand Equity). As a result, the customer receives not only report with key indicators, but also an interactive tool for convenient work with analytical data.
Application area
- Evaluation of advertising campaigns effectiveness
- Assessment of change dynamics of brand perception in a competitive environment
Research Selection
Customer Journey Map
The methodology allows to determine the consumer's path from the moment of realizing the need for a product/service until receiving it, identify problematic points of interaction between the brand and consumers, and offer solutions based on best market practices. As the research results, the client receives a customer journey map in infographics in A1 format and a detailed report on how to fix bottlenecks, based on the world's best practices
Application area
- Customer Service Improvement
- Planning the redistribution of media streams and marketing activities
Research Selection
Deal Momentum
Allows to identify the key factors influencing sales volumes in this category, and properly manage your marketing efforts. There are many factors that affect the brand's ability to leave the shelf: brand awareness and perception, packaging attractiveness, product uniqueness, supportive communication, trade marketing, and much more. The weight of these factors varies greatly across categories. Understanding the weight of these factors and the brand's position in relation to each of them allows you to effectively plan the strategy and tools of the marketing mix to promote the brand.
Research Selection
FixTest
Express testing of advertising or product ideas at the earliest possible stage. Testing allows to understand the quantitative potential of an idea – attractiveness, uniqueness, motivation to sell. The customer receives the results immediately after the end of survey
Application area
- Slogan testing
- Packaging testing
- Advertising layout testing
Research Selection
Moderator behind one-way mirror
Thanks to the participation of two moderators – one moderates interview, the other captures the main findings behind one-way mirror – it allows to prepare an analytical report in a short time, which is also based on the analytical expertise of two moderators.
Application area
- Positioning concepts testing
- Packaging testing
- Communication testing
Research Selection
Need States Segmentation
Definition of target segments for brand, product and communication. Differentiation in competitive markets follows needs, and in order to develop an optimal brand strategy, you need to understand the map of category needs:
What benefits are already being met by competitors, and company resources should not be wasted on this;
Which are not yet satisfied, because remain unnoticed by the main market players;
Which are satisfied, but not enough, and you can be better than your competitors.
Application area
- Development of a brand strategy for launching a new brand
- Expansion of the brand line to new consumer groups
- Adjustment of strategy and existing brand portfolio
Research Selection
Price Elasticity
We offer a wide range of methods to determine price elasticity – PSM, BPTO, Conjoint Analysis
Application area
- Definition of price elasticity curve and the optimal price in order to correct the price of existing products
- Definition of optimal product configuration when introducing a new brand to the market
Research Selection
UAD Test
The technique of unconscious "autopilot" disconnection allows to evaluate creative ideas, leveling consumers' subconscious fears of everything new. It is they who prevent breakthrough ideas developed by creative agencies from being discarded not because they are bad, but because they are new. Our decisions are determined by the subconscious to a greater extent than we are willing to admit. It is extremely difficult to influence your own habit-driven thoughts.
Our decisions are determined by the subconscious mind to a greater extent than we are willing to admit. It is extremely difficult to influence your own thoughts, driven by habits.
Habits or dynamic patterns that control consciousness are located in the subconscious. They often appear involuntarily and "automatically”, because they are instinctive and focused at survival. Therefore, everything new, even if it is useful, is perceived by the brain as something that violates the usual way of life and, consequently, causes stress. That is why promising and potentially breakthrough ideas are often "rejected" during testing.
However, thanks to the technique of unconscious "autopilot" disconnection, a habit (a stereotypical train of thought) can be "deceived" or silenced by reorienting the resources of the subconscious in the right direction, bypassing the traps of the subconscious
Application area
- Communication testing
- Concept testing
- Packaging testing
Research Selection
Usage&Attitude
The study of consumer habits and product usage practices and attitudes towards it
Application area
- New product development
- Correction of the promotion strategy for an existing product
- Launching new packaging formats that meet new consumer trends in consumption
- Product innovation
Research Selection
EasyCommunication
Allows to segment your audience by psychotypes. Each person perceives the world through their own filters. We use them to get in touch with other people and prefer that those around us make contact with us through an intimate way of perception. It is easier for us to communicate with people who have similar perception filters, this allows us to "speak the same language" and, on the contrary, it is difficult for us to communicate with those people who perceive the world through other filters. The Easy Communication methodology allows to understand which communication type a particular customer segment belongs to, and thanks to this, set up more effective communications, sales and service
Application area
- Improving the sales efficiency of complex and expensive products and services
- Setting up communications for a particular psychotype
- Improving the efficiency of medical representatives
Research Selection
