HotRock
Market of thermal insulation materials today
Complicated, “for specialists”
How can we differ from others and speak
a friendly language with consumers?
Target audience: young, advanced people,
used to being spoken in an up-to-date visual language
A bright, laconic symbol
as a basis of brand identity
Not “going to buy basalt wool”, but “going hunting”.
Interesting “viral” brand support
Objective: to draw attention, arouse interest, intrigue consumers
Objective: to draw attention, arouse interest, intrigue consumers