Here we cook «tasty» breakthrough solutions. We experiment,
try, combine hard-to-combine things, think, talk, keep silence
and think again. And only after that we draw.
Every project implies the recruitment of a team composed of people from different spheres:
journalists, technologists, sociologists, entrepreneurs, designers, heavy users — a creative team to work on the project.
They are united by the presence of many «UNs»: unconditional thinking, unusual view of the category and unconventional idea generation process. We always welcome Client’s involvement in the inspiring and interesting process of generating new ideas.
For all members of a project team (the Client and the creative team) to go beyond the frameworks of conventional knowledge about the category and start speaking the same semantic and visual language
Using projective techniques in the idea generation process lames it possible to discover «authentic» (not imposed from the outside) semantic fields, values, solutions, consumers’ dreams
Ideas are born at all stages, but at the creative brainstorming stage they give a synergetic effect in the form of ONE MAJOR IDEA that will become the basis of design and communication