Soft drinks

Ideas for New Products, Package and Brand Communication

October 16, 2014, 10:00-14:00, Moscow
Participants: CEOs, marketing directors, brand managers

The category of soft drinks, like the majority of other product categories in the Russian market, is oversaturated with product and branding solutions being similar to each other. Consumers would appreciate new solutions and new experience.

Participation request

During the discussion, we will share insights in such categories as juices, functional drinks, lemonades, ice tea.


  • Are there niches for new products? What functional benefits will be in-demand tomorrow?
  • What is the role of package in product choice and in the context of product consumption experience? Are there opportunities for differentiation? What are consumers’ expectations?
  • How can we create new consumer experience while staying within the category context?
  • What communication solutions can we suggest to make the brand stand out and stimulate interest in it?
Participation request